Incompletion of projects in time leads to project failure which is the major dilemma of the software industry. Different strategies are used to gain a competitive advantage over competitors in business. In software perspective, time is an incredibly critical factor, software products should be delivered in time to gain competitive advantage. However, at a halt, there is no such strategy that covers time perspective. In this paper, a time-based strategy for software products is introduced. More specifically, the importance of time-based strategy by analyzing its associated factors is highlighted using simulations.