Effect of Brand Community Commitment on Loyalty and Brand Outcomes in Iranian Samsung Mobile Users
Pool, Amir Khazaei; Pool, Morteza Khazaei; Manjiri, Hadi;
Effect of Brand Community Commitment on Loyalty and Brand Outcomes in Iranian Samsung Mobile Users
International Journal of Behavioral Science, 13, 1
- Allameh Tabataba'i University Iran (Islamic Republic of)
- Payame Noor University Iran (Islamic Republic of)
- Islamic Azad University, Aras Branch Iran (Islamic Republic of)
brand community effect, brand community trust, brand community,repurchase intention, word of mouth, constructive complaint
brand community effect, brand community trust, brand community,repurchase intention, word of mouth, constructive complaint
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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