Il comportamento di scelta del prodotto crocieristico nel mercato italiano
VIANELLI, DONATA;
Il comportamento di scelta del prodotto crocieristico nel mercato italiano
La presente ricerca ha voluto indagare i principali attributi che vengono presi in considerazione dai consumatori italiani che scelgono un prodotto crocieristico. L'individuazione dei fattori e l'analisi del loro ruolo, ha consentito di fortnire utili implicazioni sia a livello teorico che manageriale.
Italy
- University of Trieste Italy
comportamento del consumatore, crociere, turismo, turismo; crociere; comportamento del consumatore; comunicazione, comunicazione, tourism, cruise, consumer buying process, consumer behavior, communication.
comportamento del consumatore, crociere, turismo, turismo; crociere; comportamento del consumatore; comunicazione, comunicazione, tourism, cruise, consumer buying process, consumer behavior, communication.
selected citations These citations are derived from selected sources.This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
selected citations
Citations provided by BIP!
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
Citations provided by BIP!popularityPopularity provided by BIP!
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
Popularity provided by BIP! 0
Average
Average
Average
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