This report describes an application of the Contingent Valuation Method using a bidding technique, to determine how much local respondents were willing to pay to preserve, upgrade and maintain an area of natural bushland in the Whites Hill/Pine Mountain Reserve, Camp Hill, Brisbane. The bidding technique is a method to elicit honest bids for "goods" not priced in formal markets. Starting point bias was tested for and was found to occur, with a one dollar increase in the starting bid resulting in a $0.80 increase in the final bid. Respondents were unfamiliar with valuing environmental goods and appeared to use "cues" in the bidding process to formulate their answers. The method did however determine that respondents valued the area of urban bushland and were willing to pay money to preserve, upgrade and maintain the area.