With the help of an experimental artistic approach and in reference to positions from semiotics and linguistics, I investigate under which conditions visualisations are experienced as interesting and charming. After extensive research in the semiotic fundamentals of the visualisation of theoretical texts (Reichl, 2008; Reichl, 2009), this research project is concerned with what makes visualisations of theoretical concepts interesting and enjoyable. A special focus lies in this context on the designs of visual metaphors.