Interpersonal relationships are a critical factor in any service business. The stronger the relationship between the patient and the dental team, the better the patient will feel about the practice. He or she will assess dental recommendations much more carefully, and it certainly is possible that even referrals may increase. People love to talk with others about the positive experiences in their lives. Three simple questions can make a tremendous difference in how patients perceive a practice, whether they will trust the dentist and team, and what level of treatment they ultimately will accept. Dentists who want to provide the highest quality of care to as many patients as possible will have a greater chance of achieving this goal if interpersonal relationships in the practice are strong.