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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Archivio della ricer...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Archivio della ricerca - Università degli studi di Napoli "Parthenope"
Conference object . 2008
Data sources: Archivio della ricerca - Università degli studi di Napoli "Parthenope"
mEDRA
Part of book or chapter of book
Data sources: mEDRA
Archivio Istituzionale Università di Bergamo
Conference object . 2008
Data sources: Archivio Istituzionale Università di Bergamo
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Beyond Retention in Banking Services

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Conference object 01 Jan 2008 Italy English Publisher:Firenze University Press
Authors: CAVALLONE, Mauro;

doi: 10.1400/96210

handle: 10446/22421 , 11367/138649

Beyond Retention in Banking Services

Abstract

presentazione dello scenario del marketing bancario e introduzione del modello "C - OLTRE" (C - Beyond) che propone modalità per andare oltre la fidelizzazione della clientela nei servizi bancari.

Country
Italy
Related Organizations
Keywords

beyond retention;performance bi directional disaggregation;involvment;delivered mix;partnership orientation, beyond retention; performance bi directional disaggregation; involvment; delivered mix; partnership orientation

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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