L'influenza del celebrity worship sull?efficacia del celebrity endorsement in ambito sportivo

Bensi, Paola

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L'influenza del celebrity worship sull?efficacia del celebrity endorsement in ambito sportivo

descriptionPublicationkeyboard_double_arrow_right Article Publisher:Vita e PensieroJournal:Communicative Business : Italian Research Review on Business Communication : 2, 2009 (eissn: 2283-6624,

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Authors: Bensi, Paola;

doi: 10.1400/209553

L'influenza del celebrity worship sull?efficacia del celebrity endorsement in ambito sportivo

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