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Quantity bias in comparison-shopping of multi-item baskets

Authors: Ross Niswanger; Eric Walden;

Quantity bias in comparison-shopping of multi-item baskets

Abstract

Comparison-shopping applications are widespread and have been the subject of considerable research and development. There has also been widespread recognition that people are predictably irrational when making shopping decisions. In this work, we combine these two facts to propose a new type of predicable irrational behavior that has important implications for comparison-shopping applications that now utilize crowdsourcing to increase the information provided about sellers in these electronic marketplaces. In a series of three studies we demonstrate that, even after controlling for relative and absolute savings, the number of items in a shopping trip is an important consideration in the decision to make a trip to more than one store. This is true of both actual trips in physical shopping in the real world, and virtual trips to other vendors in online shopping. We term this effect quantity bias.

Keywords

Adult, Male, Internet, Adolescent, Science, Q, Decision Making, R, Commerce, Consumer Behavior, Middle Aged, Choice Behavior, Young Adult, Bias, Income, Medicine, Crowdsourcing, Humans, Female, Research Article, Aged

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
Green
gold