When two entangled qubits, each owned by Alice and Bob, undergo separate decoherence, the amount of entanglement is reduced, and often, weak decoherence causes complete loss of entanglement, known as entanglement sudden death. Here we show that it is possible to apply quantum measurement reversal on a single-qubit to avoid entanglement sudden death, rather than on both qubits. Our scheme has important applications in quantum information processing protocols based on distributed or stored entangled qubits as they are subject to decoherence.