We introduce a plasmon hybridization picture to understand the optical properties of double split-ring resonator metamaterials. The analysis is based on the calculated reflectance spectra from a finite-integration time-domain algorithm. Field distributions of the double split-ring resonators at the resonant frequencies confirm the results from the plasmon hybridization analysis. We demonstrate that the plasmon hybridization is a simple and powerful tool for understanding and designing metamaterials in the near infrared and visible regime.