The military regime (1973–1990) has been researched from a variety of perspectives: political, judicial, institutional, economic, human rights, and media, among others. However, there have been few studies regarding the changes and transformations undergone by day-to-day aesthetics as a result of the dictatorship, nor have there been studies about those cultural activities and/ or artistic expressions that the military regime fostered or supported. Analyzed as a whole, these could account for the traits that characterized the regime’s symbolic production, whether by promoting particular worldviews, rites, and sensibilities or by repressing those practices and imaginaries characteristic of the democratic system. This article focuses on the historical background of the aesthetic coup that took place in Chile between 1973 and 1975, as a consequence of the military coup of September 11, 1973. The term aesthetic coup symbolizes the process of change and transformation that took place in daily life and that resulted from the break with the sociocultural project of the Unidad Popular (Popular Unity, UP).