New Ruralism represents an effort to extend the familiar principles of New Urbanism to non-urban areas with an emphasis on farmland protection. Various sources dealing with New Ruralism (mainly from the North American context) were analyzed using the desk research method. The regulatory and economic instruments of land development were described in detail. Using the example of New Ruralism, it was shown that economic instruments can appropriately complement standard landuse planning instruments even in the case of rural and agricultural planning. This finding can be an inspiration for rural planning in our environment.