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Asian American Health Care Attitudes

descriptionPublicationkeyboard_double_arrow_right Article 01 Dec 1998 English Publisher:Informa UK LimitedJournal:Health Marketing Quarterly, volume 16, pages 39-53 (issn: 0735-9683, eissn: 1545-0864,

Authors: William Perttula; Deborah Lowe; Norma S. Quon;

doi: 10.1300/j026v16n02_03 , 10.1080/07359683.1999.12096514

pmid: 10538733

Asian American Health Care Attitudes

- Summary
- Subjects
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Abstract

This paper describes the results of a survey of health care attitudes of a sample of respondents primarily of Asian American background. The importance of bilingualism, Asian background, age, and other attributes of a physician are discussed with relation to subgroups in the sample. The relative importance of the influence of doctors, family, and friends on the choice of physician and health care facility are also presented. The findings may help with the development of effective market segmentation and improved health care service to the Asian American community.

Related Organizations

San Francisco State University
United States
California State University, San Marcos
United States

Keywords

Marketing of Health Services, Physician-Patient Relations, Cultural Characteristics, Asian, Data Collection, Age Factors, Patient Acceptance of Health Care, United States, Patient Satisfaction, Humans, Health Facilities, Attitude to Health, Language, Quality of Health Care

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	6
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average