The role of the stoma nurse is often misunderstood by those who have little or no understanding of the complexities of their role. Stoma nurses face challenges when communicating the valuable role they provide in relation to quality, value and cost. The implementation of an accredited pathway designed specifically for stoma patients would not only promote excellence in nursing practice, but would also assist the stoma nurse in building the profile of the specialty. The accredited pathway should outline the sequence and timings of actions necessary to achieve expected patient outcomes and organisational goals regarding quality of care, costs, patient experience and efficiency.