The article presents meaning of popular culture. Category of popularity in culture shows how human’s creativity could express obscene, silly and vulgar things. Society actively participles in popular culture, changed famous works of art, music, movies, literature, discovered a new senses and uses. Social practices could too surrender of the media’s performance or being on opposition to cultural mainstream. On the other level popular culture means specific m a t e r i a l m e t a p h y s i c s, representing of difference. In this vision sign losing signification. Everything belong to anarchy of interpretations. The reality is a endless series copy of copies, without root. All is a imitation, simulation, the game of convention, kitsch and parody. Infinitive, where everyone made up of experts, zealots, spectators and artificers.