Occupational ethics is very important in all professions, in every kind of business activity. In tourism the ethics’problem is seems to be important and complicated. In tourism we have concern first and foremost with service, it means lack of opportunities to verify what we pay for. Secondly as a rule buy act and consumption act are distant in time. In concern to very important part of services/ holiday departures and other/ consumption takes place far to the place of buy. Among other things this circumstances make a temptation ,, give’’chance to dishonest tourism businessmen, consciously initating tourist into a mistake. Factually sale other ,,product’’ than was declared. Existing institutional solutions –formal-like tourism services law, model contract concerned rendering services, lots of branch associations activity - not conductive to improve the situation. Situation , which is currently in Poland considerably stray away from in minus in relation to formal regulation and consciousness of tourism industry in 15 EU countries. In thet fact seems to be necessary the government influence in order to protect tourist consumer businesses in present days, and also perspectively build customs of ,, good business’’ in a tourism branch. It seems to be so fundamental that meaning of tourism economy is growing, also growing as well danger of competitive seizure the polish tourists by more ethical working markets.