The textbook introduces readers to the fundamental theoretical concepts of financial strategizing and modeling, and provides an insight into modern approaches, tools, and technologies of financial analysis. Special attention is paid to the transformation of the financial management system based on digital technologies. The combination of theory and practical examples serves as the basis for a deeper understanding of the content of the discipline. At the end of each chapter, literature is offered for additional study and a workshop containing questions for self-control and practice-oriented tasks that allow you to consolidate and verify your knowledge. The appendix contains a case study that covers the practical component of the entire theoretical material and allows you to apply the tools considered using a practical example. Meets the requirements of the latest generation of federal educational standards for higher education. For students of the 38.03.01 Economics course, faculty and researchers conducting research in the field of financial strategizing based on modern approaches and technologies, as well as anyone interested in modern financial analysis.