PROSPECTIVE LINES OF UPMARKET RECREATIONAL PRODUCT COMPETITIVE GROWTH IN MOSCOW REGION

descriptionPublicationkeyboard_double_arrow_right Article 25 Dec 2013 English Publisher:Infra-M Academic Publishing HouseJournal:Services in Russia and abroad, volume 7, pages 130-139 (eissn: 1995-042X,

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Authors: Olesya Milyutina;

doi: 10.12737/1856

PROSPECTIVE LINES OF UPMARKET RECREATIONAL PRODUCT COMPETITIVE GROWTH IN MOSCOW REGION

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Abstract

The article analyses the prospective lines of competitive growth for upmarket recreational product providers operating in the Moscow Region. The author bases the analysis on consumer preferences and employs the marketing toolkit to rate the factors determining the competitive potential of guesthouses and boarding houses.

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