HOTEL YIELD MANAGEMENT TECHNOLOGIES

descriptionPublicationkeyboard_double_arrow_right Article 25 Dec 2013 English Publisher:Infra-M Academic Publishing HouseJournal:Services in Russia and abroad, volume 7, pages 104-110 (eissn: 1995-042X,

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Authors: Nelli Chkhikvadze;

doi: 10.12737/1853

HOTEL YIELD MANAGEMENT TECHNOLOGIES

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Abstract

The article deals with the issue of hotel development stabilization. The author describes Yield Management (Revenue Management) as especially relevant for the hotel industry, identifies the flaws in the current practices, provides details of strategic revenue management tools, dwells on the concept of yield management process and specifies the features requisite for Yield management implementation in the hotel industry.

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