Communication Potential of Creolized Printed Advirtising Texts

descriptionPublicationkeyboard_double_arrow_right Article 10 Aug 2015 English Publisher:Infra-M Academic Publishing HouseJournal:Modern Communication Studies, volume 4, pages 55-56 (issn: 2306-2592,

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Authors: E. Tulguk; null Тульгук;

doi: 10.12737/12872

Communication Potential of Creolized Printed Advirtising Texts

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Abstract

The article investigates the communication potential of creolized advertising texts and notes the role of non-verbal component of the advertising text and its impact on the recipient in conjunction with language and speech means.

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