
doi: 10.12681/dac.35219
This visual essay explores the concept of the "Capitalist Sublime," analyzing how contemporary imagery seeks to invoke feelings of awe and power in relation to capitalism. Drawing from Longinus and Edmund Burke's definitions of the sublime, the essay delves into the allure of power and overwhelming awe that capitalism attempts to evoke through its imagery. Examples range from high-art sculptures like Jeff Koons' "New Hoover Celebrity IV" to vast cityscapes and monumental architecture, such as the Atlantis hotel in Dubai and aircraft carriers. The essay further examines the works of photographer Edward Burtynsky, whose large-scale images of industrial landscapes align with the tradition of the sublime while also reflecting the triumph of capitalism. Advertisements, luxury goods, and celebrity endorsements are scrutinized for their attempts to capture the sublime in promoting brands and consumerism. Ultimately, the essay reflects on how these attempts at the capitalist sublime may often veer into the ridiculous, underscoring the contrast between their intention and true sublimity.
edmund_burke, consumerism, the_sublime, capitalism, contemporary_art_market, militarism, racism, shock_and_awe
edmund_burke, consumerism, the_sublime, capitalism, contemporary_art_market, militarism, racism, shock_and_awe
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
