This chapter discusses several basic web page design concepts and principles. The World Wide Web has become a de facto standard, and designing for web compatibility has become an important information system criterion. Rather than requiring the user to know Uniform resource locator (URL) for each desired page, the World Wide Web relies on symbolic, logical connections called hyperlinks. Navigation through a site is controlled by hyperlinks. The program that converts hyperlinks into associated URLs, requests pages from the Internet, and displays those pages is called a browser. Netscape and Microsoft’s Internet Explorer are the two best known browsers. A browser relies on hypertext markup language (html) to tell it how to map a page to the screen. Some pages are subdivided into frames, with each frame holding a separate html document. A page designer faces two, often conflicting objectives. The first objective is to catch user’s attention. The second is to provide enough content to satisfy the user’s needs.