This article applies different approaches to distinguish state dependence from unobserved heterogeneity and serial correlation and, hence, test for state dependence in consumer brand choices. First, we apply a simple method proposed by Chamberlain, which involves lagged exogenous variables only. Second, we also estimate a lagged-dependent-variable specification proposed by Wooldridge. Third, we use the estimation approach suggested by Wooldridge to estimate a model with both lagged dependent and exogenous variables to distinguish between the two different sources of choice dynamics, state dependence and lagged effects of the exogenous variables. Our analysis reveals that the best approach is to use models with both lagged dependent and exogenous variables. Our findings include strong evidence for state dependence in five out of the six product categories studied in this article.