Organizers of geoscience meetings have a difficult job because choosing a specific, narrow topic important to the petroleum industry, specifically to the E&P portion of the petroleum industry, is not a trivial task. What interests some may not interest others. Co-organizers argue in favor of one topic and then another. Despite the disagreements, unanimity is finally achieved. But after you have the topic, you have to make another list of the names of the experts who have a background and experience relative to the topic. You start down the list, calling or e-mailing each individual in turn. You describe the topic and ask them to congregate in Houston to discuss it. Amazingly, all this effort culminated in the two-day (GSH) Spring Symposium (cosponsored by SEG), 5–6 March on “Unconventional Geophysics.”