This article explores the cultural memory of the Armenian genocide archived, to a major extent, in non-digitized form. In the initial decades following the genocide, the memory of the crimes committed against Armenians in 1915 was almost non-existent in the public space of America. Monuments, demonstrations, state, and international resolutions, and other instruments of memorialization did not materialize until the 1960s when, as a result of worldwide Armenian mobilization ahead of the 50th anniversary, traces of genocide remembrance were gradually brought to life. Analyzing two Armenian newspapers from the United States – Hairenik Weekly (HW) and The Armenian Mirror-Spectator (AMS) – this paper reveals how Armenians recollected the genocide in the decades preceding the emergence of subsequent lieux de mémoire. What evoked their memories before 1965? And how did narratives change over time, eventually leading to the “exteriorization of Armenian memory”? The case of the Armenian genocide shows that memories of a traumatic event can quickly penetrate the cultural sphere, but remain closed for longer in the narrow framework of a specific community. This had consequences, including an almost complete lack of representation of the genocide in the public domain – one that would be designed by Armenians for non-Armenians. The process of meaning-making (traced through editorials from the two Armenian-American newspapers) influenced a gradual bridging of the representation gap in the American public space, beginning in 1965.