This article considers the relevance of time theory for Beck's theory of reflexive modernization and vice versa. It focuses in particular on discontinuity in the context of continuity, on decontextualization, naturalization and responsibility as key concerns of both perspectives on the industrial way of life. It makes explicit the temporal underpinnings of that cultural form with respect to five Cs: the creation of time to human design (C1), the commodification of time (C2), the compression of time (C3), the control of time (C4) and the colonization of time (C5). It concludes that explicit concern with temporal relations shows reflexive modernization in action and facilitates improved knowledge for deliberative change.