This paper is a critical notice of a recent significant contribution to the debate about fitting attitudes and value, namely Toni Rønnow-Rasmussen’s Personal Value (Oxford: Oxford University Press, 2011). In this book, Rønnow-Rasmussen seeks to analyse the notion of personal value—an instance of the notion of good for a person—in terms of fitting attitudes. The paper has three main themes: (i) Rønnow-Rasmussen’s discussion of general problems for fitting attitude analyses; (ii) his formulation of the fitting attitude analysis of personal value and the notion of ‘for someone’s sake (fss) attitudes’; and (iii) his critique of the dichotomy between agent-neutral and agent-relative reasons.