We introduce consistency-aware durability or C ad , a new approach to durability in distributed storage that enables strong consistency while delivering high performance. We demonstrate the efficacy of this approach by designing cross-client monotonic reads , a novel and strong consistency property that provides monotonic reads across failures and sessions in leader-based systems; such a property can be particularly beneficial in geo-distributed and edge-computing scenarios. We build O rca , a modified version of ZooKeeper that implements C ad and cross-client monotonic reads. We experimentally show that O rca provides strong consistency while closely matching the performance of weakly consistent ZooKeeper. Compared to strongly consistent ZooKeeper, O rca provides significantly higher throughput (1.8--3.3×) and notably reduces latency, sometimes by an order of magnitude in geo-distributed settings. We also implement C ad in Redis and show that the performance benefits are similar to that of C ad ’s implementation in ZooKeeper.