This paper elucidates an emergent theory of organizational structure, process and leadership which the author believes will characterize the Internet based workplace of the future. The theory was developed during a study of rapidly growing enterprises in the new media industry sponsored by CommerceNet in Los Angeles during 1998-99. Following an outline of this organizational model, the paper reports an in-depth case study of a on-going successful business concern which has been built upon the principles of this “Hollywood” model of information technology enabled firms and whose leadership espouses the role of `producer'. The paper concludes with a brief discussion of how this new organizational model can be implemented and how work process can be shifted from a task oriented project base to a community team basis for new ecommerce organizations.