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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Proceedings of the A...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Proceedings of the ACM on Interactive Mobile Wearable and Ubiquitous Technologies
Article . 2018 . Peer-reviewed
License: ACM Copyright Policies
Data sources: Crossref
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Article . 2025
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Addressing The Privacy Paradox through Personalized Privacy Notifications

Authors: Corey Brian Jackson; Yang Wang 0005;

Addressing The Privacy Paradox through Personalized Privacy Notifications

Abstract

Privacy behaviors of individuals are often inconsistent with their stated attitudes, a phenomenon known as the "privacy paradox." These inconsistencies may lead to troublesome or regrettable experiences. To help people address these privacy inconsistencies, we propose a personalized privacy notification approach that juxtaposes users' general privacy attitudes towards specific technologies and the potential privacy riskiness of particular instances of such technology, right when users make decisions about whether and/or how to use the technology under consideration. Highlighting the privacy inconsistencies to users was designed to nudge them in making decisions in a way that aligns with their privacy attitudes. To illustrate this approach, we chose the domain of mobile apps and designed a privacy discrepancy interface that highlights this discrepancy between users' general privacy attitudes towards mobile apps and the potential privacy riskiness of a particular app, nudging them to make app installation and/or permission granting decisions reflecting their privacy attitudes. To evaluate this interface, we conducted an online experiment simulating the process of installing Android apps. We compared the privacy discrepancy approach with several existing privacy notification approaches. Our results suggest that the behaviors of participants who used the privacy discrepancy interface better reflected their privacy attitudes than the other approaches.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
30
Top 10%
Top 10%
Top 10%
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