Introducing the business of UX

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 English Publisher:Association for Computing Machinery (ACM)Journal:Interactions, volume 21, pages 74-76 (issn: 1072-5520, eissn: 1558-3449,

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Authors: Daniel Rosenberg;

doi: 10.1145/2542115

Introducing the business of UX

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Abstract

This forum is dedicated to maximizing the success of HCI practitioners within the frenetic world of product and service design. It focuses on UX strategy approaches, leadership, management techniques, and above all the challenge of bringing HCI to peer-level status with longstanding business disciplines such as marketing and engineering. ---Daniel Rosenberg, Editor

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