Selling simulation as a valid analysis tool is the first, and maybe the most important, step in the simulation process. Once the decision has been made to use simulation, the analyst must then be concerned with selling the ultimate results produced by the simulation. Most simulation studies are performed by engineers or technical individuals who understand the capabilities and merits of simulation. They also frequently assume that the results of a simulation study will automatically be accepted by management. Given that the system under study has been accurately captured by the simulation and that a thorough analysis has been performed, it seems logical that results will speak for themselves and be accepted. Unfortunately, many decisions are not based solely on logic; and occasionally, results of a valid simulation are discarded by decision makers because they do not fully understand the implications or because they prefer not to believe the outcome. This paper concentrates on the issues regarding the preparation, presentation and selling of the results and attempts to provide guidelines to assure that the information provided by the simulation study is used appropriately.