Predicting outcomes of web navigation

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2005Publisher:ACM PressJournal:Special interest tracks and posters of the 14th international conference on World Wide Web - WWW '05

Authors: Jacek Gwizdka; Ian Spence;

doi: 10.1145/1062745.1062784

Predicting outcomes of web navigation

- Summary
- Metrics

Abstract

Two exploratory studies examined the relationships among web navigation metrics, measures of lostness, and success on web navigation tasks. The web metrics were based on counts of visits to web pages, properties of the web usage graph, and similarity to an optimal path. Metrics based on similarity to an optimal path were good predictors of lostness and task success.

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University of Toronto
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