In this paper we review the conditions for the validity of the gauge/gravity correspondence in both supersymmetric and nonsupersymmetric string models. We start by reminding what happens in type IIB theory on the orbifolds ℂ2/ℤ2and ℂ3/(ℤ2x ℤ2), where this correspondence beautifully works. In these cases, by performing a complete stringy calculation of the interaction among D3-branes, it has been shown that the fact that this correspondence works is a consequence of the open/closed duality and of the absence of threshold corrections. Then we review the construction of type 0 theories with their orbifolds and orientifolds having spectra free from both open and closed string tachyons and for such models we study the validity of the gauge/gravity correspondence, concluding that this is not a peculiarity of supersymmetric theories, but it may work also for nonsupersymmetric models. Also in these cases, when it works, it is again a consequence of the open/closed string duality and of vanishing threshold corrections.