What might veterinary practice look like in the short to medium term in the UK? This was considered during a debate last week on what the UK can learn from the veterinary market in the USA. The debate, hosted by the Veterinary Marketing Association (VMA), invited Bash Halow, a consultant in the USA, to give his take and question the audience as to whether that resonated for the UK. Among his predictions for the US market was a ‘rise of the titans’, that is, a dominance of very large companies that were already in or planning to move into the veterinary market. The examples he gave from the USA were Mars, Vets First Choice, Idexx and Walgreens. > Further consolidation of corporate groups into ‘titans’ in the UK seems entirely feasible Considering the recent …