EDITOR, — British Airways dealt in its usual way1 with Naomi J Fulop and Martin McKee's criticism of its apparent endorsement of tobacco products2 in its Business Life magazine.3 It always acts within the law and, using its corporate public relations machine, is able to justify its actions whenever required, however unethical these may seem to BMJ readers. Fulop and McKee described only one example of the apparent promotion of tobacco products by the …