The 3 C’s Cash - Control - and Coordination based on the use of variable speed drives in the Citrus Industry is covered in this paper. Proper use of variable speed drives results in more money (CASH) from Energy Savings, Reduced Maintenance cost, and Improved Efficiencies. By regulating the speed of pumps and conveyor belts, less problems from mismatched speeds occur (CONTROL). The timing of the material reaching the correct location through proper speeds of equipment means improved COORDINATION. The various types of variable speed drives and their manufacturers are discussed. The type of drives covered range from simple eddy current, with minimum control features, to electronic AC and DC drives with unlimited control functions. Paper published with permission.