Abstract Governments use nudges to stimulate citizens to exercise, save money and eat healthily. However, nudging is controversial. How the media frames nudge impacts decisions on whether to use this policy instrument. We, therefore, analyzed 443 newspaper articles about nudging. Overall, the media was positive about nudges. Nudging was viewed as an effective and efficient way to change behavior and received considerable support across the political spectrum. The media also noted that nudges were easy to implement. The controversy about nudges concerns themes like paternalism, fear of manipulation, small effect sizes, and unintended consequences. Academic proponents of nudging were actively involved in media debates, while critical voices were less often heard. There were some reports criticizing how the government used nudges. However, these were exceptions; the media often highlighted the benefits of nudging. Concluding, we show how nudging by governments was discussed in a critical institution: the news media.