AbstractIs genuine self‐creation – understood as self‐directed value‐acquisition – possible? Many philosophers think not. I disagree. I explain why a recent attempt to solve the problem fails and use it to motivate an alternative proposal: indirect evaluative voluntarism. Indirect evaluative voluntarism is not only well‐suited to explaining how self‐creation is possible; it also unifies two important aspects of our doxastic lives, viz. responsibility for the acquisition of both evaluative and non‐evaluative beliefs.