
doi: 10.1111/odi.12434
pmid: 26718020
ObjectivesWe examined the content of YouTube™ videos on mouth (oral) cancer and evaluated their usefulness in promoting early detection of oral cancer.Materials and MethodsA systematic search of YouTube™ for videos containing information on mouth cancer was conducted using the keywords ‘mouth cancer’ and ‘oral cancer’. Demographics of videos, including type, source, length, and viewers’ interaction, were evaluated, and three researchers independently assessed the videos for usefulness in promoting early detection of oral cancer.ResultsA total of 188 YouTube™ videos (152 patient‐oriented educational videos and 36 testimonial videos) were analyzed. The overall usefulness score ranged from 0 to 10 (mean = 3.56 ± 2.44). The most useful videos ranked late on the viewing list, and there was no significant correlation between video usefulness and viewing rate, viewers’ interaction, and video length. Videos uploaded by individual users were less useful compared with videos uploaded by professional organizations or by healthcare professionals.ConclusionHealthcare professionals, academic institutions, and professional organizations have a responsibility for improving the content of YouTube™ about mouth cancer by uploading useful videos, and directing patients to reliable information sources.
Consumer Health Information, Patient Education as Topic, Universities, Risk Factors, Video Recording, Humans, Personal Narratives as Topic, Mouth Neoplasms, Social Media
Consumer Health Information, Patient Education as Topic, Universities, Risk Factors, Video Recording, Humans, Personal Narratives as Topic, Mouth Neoplasms, Social Media
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 243 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Top 0.1% | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Top 1% | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Top 1% |
