Earlier this year, I presented on the topic of travelers' diarrhea to a large group of doctors, pharmacists, and nurse practitioners as part of an academic day sponsored by our university. The audience was exposed to a 20-minute short-snapper lecture. I prepared the presentation with the knowledge that it had to be kept to a minimum of slides containing a few key “take home” messages. When I finished the presentation and fielded a few questions from the audience within the short time remaining, I also ensured that they could contact me by email for any additional questions should such arise in the coming week. However, I did not expect this group of smart professionals to remember every nugget of information imparted during my lecture. We do not expect our colleagues to have total recall of our continuing educational talks, so why would we expect the same of a layperson about to travel overseas? So it was with some surprise and concern that I read the original article by McGuinness and colleagues1 with the associated editorial by McIntosh.2 The premise of the research was that the effectiveness of the pre-travel consultation could be measured in part by immediate and total recall of clients attending a large travel health clinic. McIntosh stated that “a prime objective of the pre-travel consultation is to improve the traveler's understanding of travel-related health risk diseases and hazards...”2 McGuinness and colleagues1 went on to state that “risk …