Abstract: We examined the effect of the stimulus type and semantic categorization of the unexpected stimulus on sustained Inattentional Blindness (IB). Results showed that observers could establish attentional set based on a higher level of semantic categorization, which tuned one's attention to prioritizing semantic content over others. The unexpected stimulus, congruent with the attended objects in semantic categorization, was more likely to be noticed, whereas the incongruent semantic stimulus seemed to be unseen. Semantic category‐level attentional set played a crucial role in breaking through IB. The semantically congruent Chinese characters stimulus was detected and recognized more often than a semantically congruent picture stimulus, indicating that Chinese characters had more power to attract attention to escape sustained IB than pictures involved in visual processing. Presumably the finding of Chinese characters breaking through IB more easily might be due to the fact that Chinese characters look more distinct from pictures, rather than Chinese characters being processed more easily. Further research should be taken to test the semantic processing efficiency between pictures and Chinese characters in sustained IB.