AbstractDespite being the world's largest fish, many questions remain regarding the ecology and behaviour of the whale shark (Rhincodon typus). We present the first direct evidence of whale sharks engaging in bottom‐feeding behaviour and provide potential explanations for this foraging strategy. We suggest that whale sharks actively feed on benthic prey, either predominantly in deepwater environments or where the abundance of such prey exceeds that of planktonic food sources. We also highlight the potential for ecotourism and citizen science projects to contribute to our understanding of marine megafauna behavioural ecology.