There have appeared of late numerous important articles elaborating on and researching the concept of socioemotional wealth, within the last year in Entrepreneurship Theory and Practice, others published in journals ranging from Administrative Science Quarterly to Family Business Review. Given the increasing popularity and generality of the concept, it is perhaps worth revisiting it to assess its potential for enhancing our understanding of family firms. We shall examine the socioemotional wealth concept and the challenges it poses for researchers, and propose some conceptual and methodological notions for increasing its utility.