ABSTRACTThis article situates South Africa's cash transfer programme within the country's financialized neoliberal regime. The adoption of economic liberalization by the African National Congress in the aftermath of the democratic transition has raised the profile of international investors in the domestic bond market. It is argued that this development, in the context of rising public debt and stagnating economic growth, has facilitated the financialization of the post‐apartheid state and has linked the sustainability of fiscal policy, and hence state‐led redistributive measures, to deepening debt relations with global asset managers. Additionally, a cluster of orthodox economic measures, such as inflation targeting and reserve accumulation, have served to thwart the potential for industrial upgrading. Moreover, it is posited that financial liberalization has further strengthened the influence of the Treasury over heterodox bureaucratic centres such as the Department of Trade and Industry, thereby serving to lock in the post‐transition neoliberal programme. Finally, the article argues that the integration of cash transfer recipients into the circuits of debt and finance is an outgrowth of the limitations of the social welfare programme and the broader financialization of the state. Overall, the analysis offered here serves as a counter‐argument to the notion that South Africa's cash transfer programme could offer a progressive alternative to market orthodoxy.