Spatial appropriation is an age‐old strategy for domination by one group over another. In the context of national states, territorial expansion is a common manifestation of this. Spain's colonization process began in the Yucatan peninsula in Mexico in the sixteenth century but remained incomplete in this area. Independent Mexico's struggle for control over the Mayan landscape of the Yucatan continued through the nineteenth and twentieth centuries. It is my contention that the assault has continued in recent times. Today, it is not the conventional notion of nation state colonialism but a much more subtle invasion brought about by the ability of tourists from richer nations to travel south. Using the paradigm of settler colonization, this article proposes that relationships of power underlying this new infiltration parallel those of conventional colonialism, and that the tourist is, in fact, an unwitting colonizer. The case of Quintana Roo, Mexico illustrates how the tourist can be seen as a pawn in a larger political project. Exposure of this predatory nature of tourism reveals processes that have implications for other Native regions of the Americas and beyond that are suffering similar “invasions.”