Virtual Reality (VR) is one of the technologies that provides new opportunity to improve productivity and enhances quality of manufacturing. Automotive industry is considered as initial group to use and utilise VR technologies. This research investigates benefits and barriers regarding the use of VR. Six automotive companies in Malaysia were selected as case studies. A total number of 240 questionnaires were distributed between these six automotive industry and 153 people responded to the questionnaires. Based on the questionnaires, this research analyses, and identifies the opportunities of VR in the industry and its constraints. From the statistical analysis, it was found that 'reducing reworks' and 'improving quality of manufacturing' are the two most common advantages of using VR technology. 'Lack of knowledge', 'lack of trained people' and 'time to get proficient' are three major barriers of adopting with new technology such as VR.