Sharing and publishing images and photos have become the trend of nowadays (social networks, messengers, etc.). Providing appropriate techniques to preserve privacy and protect content of sensitive and private images is an essential need. In this paper, we present a novel security model for image content protection. In our model, we provide dynamic security rules based on first order logic to express constraints that can be applied to contextual information as well as low level features of images. We finally discuss a set of experiments and studies carried out to evaluate the proposed approach.