Peer-to-peer service-oriented community coordinated multimedia (SCCM) is envisioned as a novel paradigm in which the user consumes multiple media through requesting multimedia-intensive Web services via diversity display devices, converged networks, and heterogeneous platforms within a virtual, open and collaborative community. In this paper, a generic P2P SCCM scenario is created and examined first. A SCCM model is designed with the adoption of the service orientation approach and principles. A tunneled hierarchical P2P model is designed and its performance is analyzed for improving service lookup and session setup. A preliminary SCCM prototype is developed with the design of content annotation service.